When we began this project, we were given the task of created 3 media products (trailer,poster and film magazine cover), all relative to the same film, so in order to anchor the film within any given genre, it would be important that these all work in combination which ensures it helps gain the attention and interest of our target audience.
The first of these 3 products that we constructed was the trailer, this then ensured that we had a basis from which we could produce the other two tasks, as shots and images from the trailer could be used, ensuring that the audience are clear that all the two ancillary pieces relate to our trailer. For this reason I decided to use the three most featured characters from the trailer in my film poster as this will help highlight their central roles within both pieces, allowing the decoder to effectively see that the trailer and the poster are heavily related, the image used in my poster also enabled me to reflect the genre of the trailer, as the poses portrayed by each character reflected the drama within the film, and also represent the characters personalities within the film. I also had to ensure that the film poster and magazine cover did not divulge to much of the films plot, as a great deal is already present within the trailer, so by using only pictures of the cast and not and scenes from the film itself I was able to do this, its also important no scenes from the film are used as the material may be deemed unviewable to minors, and thus this content on the films poster may cause controversy with certain people who see it.
By using the image of daryl the drug dealer and not the main character rob for the magazine, it aided in giving more depth to the overall advertisement, as my target audience is 18-25 year olds, so they would more interested in an interview with a harsh and rough character, that a character who is clinically depressed, so this would mean that my magazine would attract the largest amount of attention as possible. There is also not much information about daryl present within the trailer, so this interview would provide a more expanse perspective of the film, which aids some understanding with trailer giving my audience a better view into each character within the film.
As well as the images throughout the project it was important that the overall appearance of the three pieces retained some of the same conventions, with the key example of this being the title,as this is one the most recognisable elements of the advertising. So for this I have ensured that the trailer and poster have exactly the same font and style for the title, with it being a central part of the appearance of both. In order to sustain realism however, I have constructed the magazine cover so that the title is not as much of a key part, as this would not be produced by the film makers, it would be produced by the magazines creaters, and as they are not a part of the film, they would construct the cover so it fits in with their magazine, and they can use the film for advertisement, and so I made the image central to magazine, and used different writing fonts and styles for the title, that matched those on the rest of the magazines cover. The dark background I used for the poster, which reflects the dark nature of the trailer, also does not appear on the magazine, as the encoders of this would not want people to perceive their magazine of a dark basis, as it does not have any thing to do with the film, and they still need to attract their usual readers.
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